What we do

Startups can be wasteful creatures.
75% of startup capital gets lost in a black hole of misguided engineering,
marketing and product development efforts. We fix that.

In a typical startup journey, the road is paved with entrepreneurial passion and great intentions, but also fundamentally misguided product development efforts. It all starts when a team brainstorms and builds wireframes of their startup masterpiece. Little do they realize, the product thus far is rooted in hundreds of untested assumptions. Nevertheless, the team is excited to get started, so they give these requirements to developers.

With requirements in hand, the development team delivers an estimate based on their best understanding of the bloated product provided to them. They likely have very limited knowledge of the market, customer needs, or the actual goals of the product. This leads them to be part of the unfortunate statistics surrounding startup failure.

Top Reasons
Startups Fail

What happens is, months go by and critical time (and money) gets wasted as the developers uncover previously unforeseen complexities and add new features. What they eventually deliver is a feature-heavy masterpiece that may not even make it out of testing. Often, even if the product does go to market, it doesn't catch on with users organically, and the startup team ends up back at the drawing board trying to figure out why. Worse yet, by this time, the bank account is on “E” so there’s no more room for changes.

At Rocket Founders, we’re all about eliminating waste in the startup journey by helping to solve the common problems many encounter along the way. The Rocket Founders Lean Process drives how we build using techniques from the scientific method that you learned in high school science class. It helps us ensure we are building the right thing, at the right time, to find product/market fit.

We help entrepreneurs ship digital products, from concept to final product. We also invest through a co-building formula, discover it.
We support businesses and corporations through our venture builder as a service. We help launch new ventures and scale collaboration.
We are constantly researching and shipping new products from our Lab. Meet some of our projects and the culture of makers we have behind.
We are constantly researching and shipping new products from our Lab. Meet some of our projects and the culture of makers we have behind.

Our Process
Looks Like This

Lean Canvas
We start with our Lean Canvas Workshop
Rather than waste time writing the typical novel-length business plan (skewed with hundreds of assumptions about your business model), we take a more simple and efficient route. This method, called the Lean Canvas, focuses on only the most critical components of your business model. We know they’ll evolve as your venture moves through its journey.
Persona Definition
Next, we dive into the Persona Definition Workshop
By creating fictitious characters—the consumers of your product—we will begin defining the underlying assumptions around what your customers want and how they will find and use your product. We’ll also explore demographics, pain points, and possible solutions. Soon we will vet the persona assumptions to make sure they’re accurate, too.
Then, it’s time for the Assumption Workshop
To outline core assumptions, you work side-by-side with our Tracking & Acceleration team to pinpoint potentially biased beliefs surrounding:
  • Product
  • Customer & Problem (Value Proposition)
  • Distribution & Pricing
  • Demand Creation
  • Market Type
  • Competition
We use these categories to trace back to the core underlying assumptions that, if wrong, undermine the whole business model. Based on the level of severity, we prioritize and formulate hypotheses to test.
Moving along, we enter the Experiment Design Workshop
The benefit of a Tracking & Acceleration team is that we’ll work together to solidify the hypothesis,
test cards, process, and data to track. User acquisition efforts are defined to drive the first cohort
of users into your product. With this, we design the initial (or next) product iteration.
If it’s your first release, then this is called the Minimum Viable Product, or MVP
Finally, we review the Experiment Results
After our experimentation window closes, we sit down together to review the feedback from the test. We’ll help process the data and make calculated changes for the next iteration. We see what we got right (and wrong) from real users. That data informs both the product direction and the assumptions we test next. If we got things wrong, we will need to pivot. That’s okay because we didn't waste time or money overbuilding unnecessary features in the first iteration.